CAPTON 2006 TRADE SHOW CALENDAR

Capton Announces Distribution Deal with BlueStar

San Francisco, CA
January 29, 2007
Download PDF (60 kb)

Capton, the leading provider of RFID solutions for hospitality announced today that it has reached an agreement with BlueStar to distribute Capton’s signature Beverage Tracker solutions.

BlueStar, a leading innovator in solutions-based distribution for Point of Sale, Hospitality, AIDC and RFID products, will offer Capton’s software and hardware solutions immediately in the United States and Canada, with Latin America planned in the near future.  In addition, Capton will play a major role in BlueStar’s FUSION program, as a part of several hospitality solutions designed to help resellers grow their bar and restaurant business.

BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices.  BlueStar brings unequaled expertise to the market, offers award winning technical support and is an authorized service center for a growing number of manufacturers.  Their goal is to do… “What Ever it Takes” to help VARs grow their business and reduce operational costs within a structured partnership with BlueStar.

“BlueStar is a unique organization in the world of hospitality,” says Scott Martiny, CEO of Capton.  “They have great financial and infrastructure strength, effectively managing over a thousand resellers in distribution relationships, creating an instant improvement in our go to market position.  BlueStar brings significant marketing expertise and resources focused on creating maximum channel demand.  Teaming with BlueStar gives us additional horsepower to reach our resellers with fast and efficient product delivery.  We are pleased to have such a formidable new partner working beside us to make RFID-enabled beverage control a standard across all of hospitality.”

Capton’s VP of Channel & OEM Sales, Glen Cowie added, “I am particularly impressed with the solution partnership that BlueStar’s Fusion group has already started to assemble.  Having names like Symbol, Epson, Posiflex and other major POS solution companies aligning their marketing plans with Capton gives all of us a significantly collective punch.  And that alignment is not just marketing related.  BlueStar’s integration group is pulling together various product components into a tight solution package designed to be affordable with high business impact for end users in hospitality.”

“Capton is a great addition to both our Hospitality and RFID product portfolios,” says Mark Fraker, BlueStar’s Director of Business Development. “The Capton Beverage Tracker solution allows a reseller to offer more value to their existing customers as well as new prospects.”  Fraker continues, “the solution creates new revenue streams for the VARs, while saving end-users thousands of dollars a month.  In fact, the average ROI on the Beverage Tracker Solution is less than four months."

About BlueStar

BlueStar is a leading Solutions-based distributor of point-of-sale, bar coding, data collection, Radio frequency Identification, and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices.

BlueStar brings unequaled expertise to the market, offers award winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please go to www.bluestarinc.com.